The Coca Cola  Eye

The British Airways Eye as seen from Westminster Bridge

The London Eye is a cantilevered observation wheen on the South Bank of the River Thams. It is Europes tallest cantilevered observation wheel, and is the most popul paid tourist attraction in the UK with over 3.75 million visitors annually. The structure is 443 ft. tall and the wheel has a diameter of of 541 feet or 160 meters. It is currently the third tallest Ferris wheel in the world, after the Star of Nanchang, the Singapore Flyers, and the High Roller in Las Vegas, which are 16 to 24 ft (5-7.6 meters) higher. The greater height, however, comes from the platforms upon which these wheels rest, and so it remains the world's tallest cantilevered observation deck. It is the second highest vantage point in London, surpsees on by the 800 (245 meter) high observation deck of The Shard a super skyscraper that opened in 2013. Originally sponsored by British Airways, the Eye is now under the sponsorship of Coca Cola, proving the things do go better with Coke! The video below offers a time lapse view of a ride on the London Eye, courtesy of Raja Bandi.

Time Lapse View of a Trip on the London Eye

  

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